Advertising
Production Support Department
For all Technical Support enquiries please contact our support staff on 1300
666 326
Digital advertisements submitted to Fairfax must be saved as Portable Document
Format (PDF).
The full PDF specification is tabled below. "Please note that PDF files
must be created with a PostScript application."
Please Note: Fully rasterised pdfs from or placed in any application are not
acceptable, due to extremely poor reproduction of fonts.
The following applications are not PostScript compatible and are not suitable
for creating PDFs for Fairfax:
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Publisher
- PhotoShop
Instructions for creating PDF files
The preferred method for creating a PDF file is shown below.
Step 1
Create an EPS file using a PostScript software application. Instructions for
popular PostScript applications can be found here:
| Freehand v9 - v10 | Illustrator v8 - v10 |
| InDesign v1 - v2 | PageMaker v6 - v6.5 |
| PageMaker v7 (Mac) | QuarkXPress v4 |
| PageMaker v7 (Windows) |
Step2
Convert the EPS to PDF using Adobe Acrobat Distiller. Job Options for Distiller
can be downloaded here:
* To download Windows Job Options, right-click on the link and select "Save
Target as".
* To download Mac Job Options, Control-click on the link and select "Download
link to disk".
| Newspapers | Acrobat | Mac |
| Windows | ||
| Magazines | Acrobat | Mac |
| Windows |
Photoshop Colour Settings File
A Colour Settings File (CSF) has been developed to use Photoshop to enable effective
image conversion from RGB to CMYK or RGB to Greyscale. In converting the image
this file will also adjust maximum ink weight and incorporate Grey Component
Replacement (GCR) settings for newsprint.
The Photoshop CSF file with newsprint settings can be downloaded here:
| CSF type | Example | Platform | |
| Fairfax newsprints |
The Age, The Sydney Morning Herald, The Sun-Herald, The Financial Review. |
CSF | (readme files) |
| ICC | (readme files) |
Preparing artwork
The specification below is provided to assist with the preparation and creation
of PDF files for advertising use.
Logo artwork
(Age clients only: There is a set up charge of $38.50
per logo)
Sydney publications
Corinne Graham on 02 9282 1259. Sydney Logo Guidelines
provides information about preparing logo files.
Melbourne publications
Sandra Lowry on 03 9601 2337. Melbourne
Logo Guidelines provides information about preparing logo files.
PDF Newsprint specification
| General | ||
|
PDF
version
|
1.3
|
|
| PostScript level |
3
|
|
| ICC compliant |
No
|
|
| Colour model |
CMYK
only
|
|
| Fonts & Type | ||
|
*Type that has been set outside the recommendations shown is likely to reproduce
poorly. Fairfax will not accept any claim for compensation for poor type
reproduction where these recommendations have not been met. Ads with type
set outside Fairfax recommendations are accepted and run entirely at the
advertisers risk.* Font embedding required |
Yes |
|
| Font subsetting allowed |
Yes
|
|
| Recommended point size for coloured type |
8pt
|
|
| Recommended weight for coloured type |
Bold
|
|
| Recommended plates allowed for coloured type |
3
|
|
| Recommended point size for reversed type |
12pt
|
|
| Recommended weight for reversed type |
Bold
|
|
| Recommended plates allowed for reversed type |
3
|
|
| Recommended point size for single colour type (100% C,M,Y or K) |
6pt
|
|
| Images | ||
| Format
EPS,
TIFF
Minimum resolution
for colour images
150dpi
Minimum resolution
for greyscale images
150dpi
Minimum resolution
for black & white (single bit) images
600dpi
Total ink weight
240%
Dot aim point
(C,M,Y,K) for Catchlights
0%,0%,0%,0%
Dot aim point
(C,M,Y,K) for Highlights
0%,0%,0%,0%
Dot aim point
(C,M,Y,K) for non essential whites
0%,0%,0%,0%
Dot aim point
(C,M,Y,K) for essential whites
3%,2%,2%,0%
Dot aim point
(Colour) for midtones
30%
Dot aim point
(Colour) for shadow (max)
240%
Dot aim point
for shadow (black max)
80%
Dot aim point
(Mono) for Catchlights
0%
Dot aim point
(Mono) for non essential whites
0%
Dot aim point
(Mono) for midtones
30%
Dot aim point
for shadow (max)
92%
|
||
| Vector art (logos) | ||
| Format |
EPS
|
|
| PostScript level |
3
|
|
| Colour model |
CMYK
only
|
|